Entries by oBundle

The Importance of Trust Seals for E-Commerce Conversions

The concept of buying a product online is a risky one. Any successful transaction relies on an impressive number of expectations. To make a purchase, you need to send money to an essentially anonymous individual who may be in a completely different country. You then expect that store operator to act in good faith and […]

Why is Responsive Design Important for SEO?

As the owner of an online store, you’re deeply aware of the effect that SEO can have on your visibility. You may also know that responsive design is a competitive advantage in a world where 62% of smartphone users make purchases on their mobile device. But how does responsive design interact with SEO? More importantly, […]

Use Instagram to Help Drive E-Commerce Sales

You probably already know that Instagram is one of the largest social media networks around – with 500 million monthly active users as of 2016, it represents one of the most powerful platforms for promotion on audience size alone. There’s more to Instagram than pure audience numbers, though – especially if you run an e-commerce store. The […]

How E-Commerce Retailers Use Lifestyle Photography to Generate Brand Value

Previously the exclusive tool of the world’s largest luxury brands, lifestyle photography has become the obsession of the Internet generation. The availability of high quality camera and image editing technology made this style a dominating element of digital marketing campaigns, which now can be harnessed by the e-commerce store owner. Lifestyle vs. Product Almost every online […]

Use Product Reviews to Drive Sales – Conversion Optimization

As any ecommerce customer knows, product reviews are a critical part of the online buying experience. Analytic tools give you a unique opportunity to learn about customer psychology and implement solutions for addressing their needs. Reviews aren’t capable of driving sales on their own – they need to be understood through analysis. Analytics turn reviews into […]