Entries by oBundle

How E-Commerce Retailers Use Lifestyle Photography to Generate Brand Value

Previously the exclusive tool of the world’s largest luxury brands, lifestyle photography has become the obsession of the Internet generation. The availability of high quality camera and image editing technology made this style a dominating element of digital marketing campaigns, which now can be harnessed by the e-commerce store owner. Lifestyle vs. Product Almost every online […]

Use Product Reviews to Drive Sales – Conversion Optimization

As any ecommerce customer knows, product reviews are a critical part of the online buying experience. Analytic tools give you a unique opportunity to learn about customer psychology and implement solutions for addressing their needs. Reviews aren’t capable of driving sales on their own – they need to be understood through analysis. Analytics turn reviews into […]