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Headless Commerce for BigCommerce Merchants

We’ve partnered up with eCommerce platform Shogun to bring a simplified headless experience to BigCommerce clients - at a fraction of what it would cost before.

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Ultra-Custom Content

Get specialized content without the trade-offs

Unparalleled Site Speed

Certain forms of headless make sites load instantly

Advanced Content Management

More robust tooling for codeless page building

Rich Visual Merchandising

Unique brand experiences without a performance hit

Increase Conversion Rates

Grow your conversion rate and revenue per user

Drops Bounce Rates

Substantially decrease your bounce rate


Pre-built to the rescue

Up until recently, it wasn’t possible to easily scale or optimize for site speed with a dedicated frontend for BigCommerce. Previously, to go headless, clients would need to custom-build an API sync between the front and backend—a job unbelievably complex and expensive due to the vast amount of data points that need connecting. Now though, with the help of pre-built integrations, it's possible to simply swap in a new frontend.


Get your site moving wicked fast

The average load time we see for the first page is ~2s, with subsequent page load time under 1s - near instant. This is due to advances in site caching and theme structure. The experience is similar to browsing on an offline app on your phone.


Substantially increase revenue per user

As an online business owner, you know inherently that speed equals sales. The quicker a customer can find a product, add it to their cart, and get to checkout, the more likely they are to complete the sale. Satisfied customers are repeat customers.

Client Showcase

Explore our headless builds

Check out some of the existing headless site’s we’ve built


Strength in numbers

See how well our client’s sites have improved overall since moving to headless

Conversion Rate

40.6% Conversion rate
increased by over 40%

Revenue Per User

36.5% User revenue
increased by over 36%

First Contentful Paint

1.2 sec First paint is as fast as
1.2 seconds

Page Views

113.1% Page views increased
by over 110%


13.5% Sessions increased by
over 13%

Avg. Page Load Time

6.2% Average page load time
decreased by over 6%

Bounce Rate

24.6% Bounce Rate decreased
by almost 25%

Avg. First Paint

11.5% Average first paint
decreased by over 11%
The Verdict

Our clients have no regrets

I am thrilled with the performance of our front end site by Shogun, connected to our BigCommerce backend. We’ve been able to create a more interactive, rich media experience with our new website, all while improving our site speed by over 3x. It’s a great combination that I hope only gets better.


Discount Electronics struggled with site speed for years. We stripped as much code off of the site as we could, often reducing functionality. When oBundle showed us headless E-Commerce it seemed too good to be true. But within a week of launch, our bounce rate had dropped from 72% to 17% and a higher conversion rate followed.

Rick CulletonDiscount Electronics

Let's get started!

Looking to go headless? We’re ready to take you there!