Simply Nutrients is a premier provider of supplements, vitamins, and nutritional products from top brands like Pure Encapsulations, Nutridyn, and Microbiome Labs. After migrating, the company saw a significant increase in revenue and orders, with a year-over-year increase of 360% in revenue and 372% in orders.

Before moving to BigCommerce, Simply Nutrients was facing several challenges with their eCommerce platform. Using CoreCommence, they were struggling with slow page speeds and low conversion rates. Additionally, the store was not very user-friendly for the merchant, making it difficult to manage and maintain.

In order to address these issues and improve the overall user experience, Simply Nutrients decided to migrate to BigCommerce. As part of this process, the company underwent a complete brand overhaul to make the store more inviting and convey a sense of health and healing. They also focused on accessibility, ensuring that the site met all AA compliance standards.

To improve the user experience, Simply Nutrients implemented several features such as a sorted mega menu and a banner carousel controlled by BigCommerce's page builder. They also added a custom account menu in the header, giving users easy access to anything related to their account. These changes have helped to improve the overall usability of the site and make it easier for customers to find and purchase the products they need.

Overall, the decision to migrate to BigCommerce has been a major success for Simply Nutrients. By taking advantage of the advanced customization and functionality capabilities of the platform, they have been able to improve the user experience and drive even more growth and success. With a focus on accessibility, user-friendliness, and a strong brand presence, Simply Nutrients is well positioned to continue building on their success in the competitive world of nutritional supplements.