Based out of Colorado, Crescent Moon Snowshoes has made a name for itself as a provider of affordable, high-quality snowshoes that have gained in popularity over the past year. In fact, their sales have grown by an impressive 626% in the past year alone. Despite this success, Crescent Moon was facing several challenges that were hindering their growth and fulfillment needs.

One of the main issues was that the company was using an outdated version of WordPress and a basic, unoptimized version of WooCommerce for their eCommerce platform. While WooCommerce is a popular choice for many businesses, it can be difficult to implement and maintain, especially for companies that are focused on producing and selling products. For Crescent Moon, adding new products and displaying product options was cumbersome, and order fulfillment was not straightforward. Additionally, there was not a user-friendly way for potential customers to determine which product was right for their needs.

In order to address these issues and support the company's growth and fulfillment needs, Crescent Moon made the decision to migrate to a SaaS-based eCommerce solution. After considering their options, they chose BigCommerce. One of the main benefits of using a SaaS platform is that it takes care of all the technical details in the background, allowing the store owners to focus on what they do best: producing and selling the best snowshoes on the market. With BigCommerce, Crescent Moon no longer has to worry about WordPress plugin compatibility, needed updates, and other technical issues that can distract from their core business.

In addition to the ease of use and simplicity of maintenance, BigCommerce also offers several built-in features that can help a business grow and succeed. For example, BigCommerce is fully PCI compliant, which means that it meets all the necessary security standards for accepting online payments. This is particularly important for businesses that handle sensitive customer information, such as credit card numbers.

Another benefit of using BigCommerce is that it is hosted on Google Cloud, which means that traffic can scale instantly as the business grows. This is a key advantage for companies like Crescent Moon, which may experience fluctuations in demand based on the season. Additionally, BigCommerce comes with Google Analytics integration and eCommerce tracking capabilities, which can help the company better understand their customers and optimize their marketing efforts.

Overall, Crescent Moon's decision to migrate to BigCommerce was a smart move that has allowed them to focus on their core business and leave the technical details to the experts. By taking advantage of the built-in features and scalability of a SaaS platform, they have been able to drive even more growth and success in the highly competitive world of snowshoe sales.

In addition to the benefits already mentioned, there are several other advantages to using a SaaS platform like BigCommerce. One is that it is constantly updated and improved by the provider, which means that businesses don't have to worry about keeping up with the latest versions and patches. This can save a significant amount of time and resources that can be better spent on other aspects of the business.

Overall, Crescent Moon's decision to migrate to BigCommerce was a smart move that has allowed them to focus on their core business and leave the technical details to the experts. By taking advantage of the built-in features and scalability of a SaaS platform, they have been able to drive even more growth and success in the highly competitive world of snowshoe sales.